scroll
➔
Our brief was to craft a 40 minute video workshop to help international students get a job when they arrive in Sydney. UTS would then turn that into an on-demand webinar on their channel, and use it as a conversion tool and support resource.
UTS knew that students are thinking about employability from very early on in their journey, and wanted to use it as a way to capture attention and add value.
The client wanted the content to be in the UTS brand with overlays, animatics as well as the addition of supplied content, so the end result would look like a tv show from UTS.
We thrive on collaboration and value the insights of our clients, ensuring successful and tailored outcomes.
Enjoy affordable rates without the complications of a large agency structure.
Benefit from our extensive experience and inspiration gained from working in education and placemaking for over ten years.
With over a decade of experience in education and placemaking, we have the knowledge and insight to navigate council and government requirements effectively.
Industry benchmark tourism and community copywriting services for web and print.
Overflow and ad-hoc graphic design support for busy teams.
Bolster your image and video archive with a content day, from the sky to the street.
Let us seamlessly and creatively capture your event. On time and on point.
From game design to aerospace engineering, we showcase the courses and programs that make up Australia's world-renowned education system.
Consistent efforts lead to better results. The more consistent you are in creating first-rate content, the higher your chances of achieving your goals.
Turn readers into loyal customers. Creating excellent custom content builds trust among readers, leading to quicker and easier conversions.
When you produce strong content, you improve brand authority, perceived expertise, relevance and trust - the perfect combination for strengthening your domain authority.
Help your audience find you with ease. All Insider Studios custom content is infused with well-researched SEO keywords. Rank higher in search engines and watch your web traffic skyrocket.
A criticial tool when it comes to marketing to international audiences, animation keeps messaging consumable, flexible and accessible.
Print isn't dead! Work with us to create engaging guides and maps with interactive elements and curated points of interest.
Navigational aids and informative materials designed to guide new students and visitors around campus, ensuring a smooth and welcoming induction experience.
Comprehensive resources and visually appealing presentations for agents, equipping them with essential information and materials to promote educational opportunities effectively.
Eye-catching designs for social media posts and stories, tailored to engage audiences and convey key messages effectively and creatively.
Let's help your audience move forward in their journey - this is where students shine as teachers.
An immersive, exploratory style that is fun, engaging and effective - this is where students shine as guides.
There’s no better marketing than hearing from those that have had incredible experiences first-hand - this is where students shine as storytellers.
We know how to make interviewees feel comfortable and confident, ensuring we can craft their story into a written narrative they're proud of.
Let us paint a vivid picture of academic life in various cities, helping students envision their future abroad.
Bringing your campus to life through words alone can be a challenge. We'll work with you to make the audience feel like they're really there.
Engaging copy is the foundation of our Field Guides. The Insider editorial team is on deck to research, write and edit copy that suits your distinctive brand voice.
Photos are great, but our in-house illustrators and graphic designers can also whip up some artwork to add personality and flair to your Field Guide.
A picture is worth a thousand words! Let us curate a library of icons and symbols in your style to support communication throughout your Guide.
Creating beautiful maps is what put us on the proverbial map! Whether it's highlighting Insta-worthy photo spots on your campus, or sharing a city's hidden highlights, let us be your cartographers.
We meticulously plan scenes, drawing from industry knowledge to ensure relevance and captivation throughout the animation process.
Our scripts are tailored to resonate with international students, addressing their unique perspectives, challenges, and aspirations effectively.
We employ visually striking and relatable designs to ensure our animation connects deeply with our target audience.
Utilizing contemporary techniques, our motion design adds dynamism and sophistication, enhancing engagement and leaving a lasting impression.
We understand international student needs and the kinds of multimedia and storytelling they respond to.
We have a strong track record of creating a wide array of video content for international education clients.
Engaging with UTS, we reconciled their brand assets, content plan and goals, key visual requirements, timelines, content dissemination strategies and key topics. The client already had some incredible promotional videos that we could splice into the final video, which improved the overall outcome.
We agreed that we should create 4 modules for easier consumption.
Once we understood the goals and limitations, Insider got to work writing out the scripts and storyboards. We gained approval on the treatment of the videos, use of the slides, fonts, colours and images. The decision was made to break the workshop into four workshops.
Our team used our studio in Adelaide to create the direct-to-camera content, while our designers and content creators built out the slides, overlays and animatics in line with the UTS style guide. Our videographers edited them together.
The completed videos were sent over as rough cuts, drafts and final edits, ensuring client sign off points.
This project underscores our commitment to creating impactful, student-oriented content that not only resonates with its intended audience but also significantly contributes to our client's marketing plan.
