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The West End means something different to everyone. As such, it was important for us to understand the background of our talented spokespeople to better depict their connection to the city. Through a series of pre-interviews and venue tours, we were able to plan for the production of cohesive and complementary short videos to show off the best of the west.
Our footage was captured in three major formats:
Interviews shot in each interviewee’s business or place of work, with additional sequences of them engaging with the space.
Video collages of archival clips and photographs, which helped add grit and texture to the final product.
Relevant insert footage Relevant insert footage that further illustrated the interviewee’s stories. This included sequences, drone footage and live gig content.
