Initial Consultation:

Engaging with UQ, we identified their key content themes, discussed content dissemination strategies (including potential repurposing for social media), outlined SEO priorities, confirmed the project timeline, and gathered student contacts for potential interviews, alongside any supplementary information necessary.

We agreed that we should create 4 modules for easier consumption.

Content Development Focus:

UQ expressed a specific interest in content that supports students post-arrival in Brisbane. Leveraging the information provided and our insights into popular search queries within this context, we conducted thorough SEO analysis tailored to our target demographics. We brainstormed various narrative angles and, after a collaborative review with UQ, finalised our article concepts.

Content Creation:

Armed with comprehensive briefs, our skilled writers, guided by our editorial team, crafted engaging articles. This process included conducting student interviews to add depth, relevance and authenticity to our content.

Finalisation and Publication:

The completed articles were submitted to UQ. After a meticulous review and draft process, the articles received approval and were subsequently published through UQ's channels.